When Value Exceeds Price, People will buy. In Business there will always be the people who only care about the price, and price seems to be this big obstacle to overcome. These are the consumers that you don’t want as a business; as the value your product or service brings is not in thought to this customer. It has long been a practice and known that “You must spend money to make money”. This is a quote from great Roman playwright Plautus around 150 BC. Value is what creates real change in the economy. When you’re creating a Brand you must always focus on value brought to the consumer.
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